Get your AI launch in front of the buyers who ask ChatGPT first
A new AI tool ships every day, and the people who might pay for yours are asking ChatGPT, Perplexity and Gemini which ones to trust. Those assistants cite news coverage when they answer. media:on puts your launch, raise or benchmark on AP News, Business Insider and 500+ news sites within 48 hours, so they have something real to cite.
Built for AI startups shipping their first product and AI teams announcing a raise or a benchmark
The numbers behind AI press coverage
- 27%of all links cited by ChatGPT, Claude and Gemini come from journalismMuck Rack, 2026
- 43%of US shoppers who use AI have discovered a new brand through itSemrush, 2026
- 1,953new AI companies were funded in the US in 2025, more than 10 times the next countryStanford HAI, 2026
- 80%of all global venture funding in Q1 2026 went to AI companiesCrunchbase News, 2026
Why press matters in AI now
Buyers now ask AI which products to trust
More than half of US shoppers who have tried AI tools now use them for product research every week, and 43% have found a new brand that way, according to Semrush. For a new AI product, the assistant's answer is often the first place a buyer hears your name. What the assistant has read about you decides whether you make the shortlist or get left out of the answer entirely.
Source: Semrush, 2026, Semrush, 2026
AI assistants cite news sites when they answer
Journalism makes up 27% of all the links ChatGPT, Claude and Gemini cite, according to Muck Rack's study of more than 25 million links. ChatGPT cites a source in 96% of its responses. A product that only has its own website and a few social posts gives these assistants very little to point to. A product covered on real news sites gives them a source they already use.
Source: Muck Rack, 2026, Muck Rack, 2026
Recent coverage counts for more than old coverage
More than half of the journalism that AI assistants cite was published in the last 12 months. That matters twice over in AI, where models, pricing and features change every few months. A launch story from two years ago describes a product that no longer exists, so AI teams need a steady run of recent coverage that matches what they actually sell today.
Source: Muck Rack, 2026
Every AI company is competing for the same attention
Stanford's 2026 AI Index counted 1,953 newly funded AI companies in the US in 2025 alone, and Crunchbase found that 80% of all venture funding in the first quarter of 2026 went to AI. Your buyers hear from a new product that sounds like yours every week. Independent news coverage is one of the few signals that separates a company people can check from one that only has a website.
Source: Stanford HAI, 2026, Crunchbase News, 2026
When buyers ask an AI assistant which AI product to trust, it can only name the companies it has read about in the news.
What's holding AI brands back
Your launch disappears in a feed full of launches
New AI products launch on Product Hunt, X and Hacker News every day. A launch post gets a day of attention and then scrolls away. Nothing about it tells a buyer six months later that your company is real and still shipping.
How media:on fixes it: We publish your launch as a news story on AP News, Business Insider and 500+ sites, and the articles stay live and searchable long after the feed has moved on.
ChatGPT has nothing to say about your product
Ask an assistant about your product and it either skips you or guesses. That happens when the only things it can read about you are your own site and your docs, which it treats as marketing rather than a source.
How media:on fixes it: Coverage on news sites gives assistants an independent source to cite, and your proof report lists every page they can now find.
Enterprise buyers want proof you will still be around next year
A procurement team about to plug your model into its workflow wants to know the company is real, funded and staying. A landing page and a demo video don't answer that, and a security review will ask anyway.
How media:on fixes it: News coverage of your funding, customers and certifications gives their vendor review something independent to check before they sign.
Agencies want a retainer before you have revenue
Most PR agencies ask for a monthly retainer and a minimum term, and they can't promise that a single story will run. For an early AI team, that is cash and months spent before you know whether anything will be published.
How media:on fixes it: You pay once for a pack, the outlets are named before you pay, and if we can't get your release published you get your money back.
Hype words get AI releases rejected
Words like revolutionary and game changing turn up in almost every AI announcement, and editors cut them or turn the release away. Founders who are close to the product often can't tell which of their claims will read as hype.
How media:on fixes it: Our editors rewrite each claim into something a reader can check, like what the model does, a benchmark score, a customer result or the price.
Live in 48 hours.
Yahoo Finance
Business Insider
AP News- + 509 more
Acme Invoicing today announced instant payouts, letting freelancers receive invoice payments within seconds…
Yahoo FinanceLive
Business InsiderLive
AP NewsLive
MarketWatchConfirming…
Full report included once you're published.
What you get
- 01Your release is published on 500+ news sites, including AP News, Business Insider, Barchart and StreetInsider.
- 02An editor reads your release before it is filed, and our writer can draft it for you from a few lines.
- 03Your coverage goes live within 48 hours of you approving the final release.
- 04The links are permanent, so the articles keep working for you after the campaign ends.
- 05You get a proof report listing every article, its live link and the date it went up.
- 06For AI tools, the AI Tools Directory pack adds listings on 150+ directories where buyers compare products, with a spreadsheet of every listing.
Outlets that matter for AI

AP News
IncludedAP News comes with the Global Media pack and gives your launch a page on the Associated Press's own site, a name that buyers and investors recognise straight away.
Business Insider
IncludedBusiness Insider comes with the Global Media pack and runs your announcement on its markets site, where investors look up the companies they are tracking.
Yahoo Finance
IncludedYahoo Finance comes with the Premium Media pack and suits AI companies that are raising, because investors check it for company news.
Barchart
IncludedBarchart comes with the Global Media pack and adds a finance audience, which helps most when your story is a funding round or a revenue milestone.
StreetInsider
IncludedStreetInsider comes with both media packs and reaches traders and analysts who follow company announcements as they happen.
TechCrunch
$34,499TechCrunch is the startup outlet founders ask about first. It is sold on its own, so most AI teams add it for a major raise rather than a feature update.
Reuters
$1,499Reuters is a global news agency whose stories are picked up by newsrooms and financial terminals, and it can be added to any pack.
Forbes
$11,999Forbes carries weight with enterprise buyers and investors. It publishes on its own schedule, so order it well ahead of the date you need it live.
What AI companies announce
Product or model launch
Say what the product does, who it is for, what it costs and the date people can start using it.Funding round
Name the amount, the stage, the lead investor and what the money will pay for over the next year.Benchmark result
Publish a score on a public benchmark along with the test setup, so a reader or a journalist can check it.Enterprise customer win
Announce a named customer and the problem your product solves for them, with a quote if they will give you one.Partnership or integration
Explain which platform you now work with and what a shared customer can do that they couldn't do before.Open source release
Share what you released, the licence it comes under, and where developers can find the weights or the code.Usage milestone
Report a number you can stand behind, such as active users, API calls or revenue, with the date you measured it.Security or compliance certification
Announce SOC 2, ISO 27001 or a similar audit, because enterprise buyers ask for it before they will sign a contract.Senior research hire
Introduce a new chief scientist, CTO or head of research and explain the work they have joined to lead.Original research from your data
Publish findings from your own product data, such as how teams in one profession use AI at work, which journalists can quote.
Packs for AI companies
You pay once. There is no retainer, no annual membership and nobody will make you sit through a sales call.
- Yahoo Finance and NewsBreak included
- Everything in the Global Media Package
- 500+ news outlets worldwide
- Priority editorial review
- Proof report with every link
- Live in 48 hours
- AlternativeTo, SaaSworthy, BetaList, SourceForge, SaaSHub & 145+ more
- Submitted for you, with screenshots
- Detailed spreadsheet report
- Live within two weeks
Premium outlets like Reuters, Fortune and Forbes can be added to any pack and are priced one at a time.See the outlet list
Who this is for
Seed and Series A AI startups
You have shipped, you may have raised, and nobody outside your network has heard of you yet. One release gives you coverage to link from your site, your deck and your investor updates.
AI software companies selling to businesses
Your buyers run a security review and a vendor check before they sign. Coverage of your customers, certifications and milestones gives them something independent to read.
Developer tools and open source teams
Your users live on GitHub and Hacker News, but the people who approve the budget read the news. A release turns a technical launch into a story a manager can forward.
Founders raising their next round
Investors search your name before the first meeting. Recent coverage of your launch and your traction answers their first questions before they ask them.
Established companies launching an AI product
You already have a brand, but the new product has no track record of its own. A launch release ties the product to your name on the news sites that buyers and assistants read.
The usual route vs media:on
The usual route is a PR agency on a monthly retainer or a newswire like PR Newswire. Here is how that compares with media:on.
| Aspect | The usual route | media:on |
|---|---|---|
| Cost | An agency usually wants a monthly retainer, and a wire like PR Newswire charges a membership fee plus a fee for every release. | You pay once for a pack, with the price on the page before you order and no retainer or membership. |
| Speed | Agencies can spend weeks pitching journalists before anything runs, and nobody commits to a date. | Your coverage goes live within 48 hours of you approving the final release. |
| Reach | A wire sends your release out, and you find out afterwards which sites actually ran it. | Your pack names its outlets before you pay, led by AP News and Business Insider, and then 500+ more. |
| Proof | You get a clippings list or a dashboard login, often weeks after the release went out. | You get a proof report with every article, its live link and the date it went up. |
| Guarantee | An agency pitches journalists on your behalf and can't promise that anyone will write about you. | If we can't get your release published, we refund you in full. |
| Fit for AI launches | Generalist teams often leave the hype words in, and AI releases full of big claims get turned away by editors. | Our editors turn AI claims into facts a reader can check, and the AI Tools Directory pack adds 150+ listings where buyers compare tools. |
Questions AI founders ask us
Does a press release help my AI tool show up in ChatGPT?
It gives ChatGPT something independent to read about you, which is the part you can control. Journalism makes up 27% of the links ChatGPT, Claude and Gemini cite, according to Muck Rack. A release on AP News, Business Insider and 500+ news sites puts your product on the kind of pages those assistants use as sources. Nobody can promise a specific answer, so we promise the coverage.
How much does it cost to announce an AI product launch?
An AI launch on 500+ news sites costs $899 with the Global Media pack, paid once. The Premium Media pack adds Yahoo Finance and NewsBreak for $1,599, and the AI Tools Directory pack lists you on 150+ directories for $389. There is no retainer or membership, and premium outlets like Reuters or TechCrunch can be added to the same order.
What should an AI startup announce first?
Announce your launch first, as long as the product is live and people can use it. Say what it does, who it is for, what it costs and one result a reader can check, such as a benchmark or a customer outcome. If you have raised money, the funding round is usually the stronger second story, because investors and buyers both search for it.
Is it worth doing PR before we have any customers?
Yes, as long as you have something live that people can try. Early coverage gives your site, your deck and your cold emails an independent link to point to, and it gives AI assistants a source about your product. If nothing is live yet, wait. Editors publish news, and a product nobody can use yet reads as an advert.
Can you get my AI startup into TechCrunch?
Yes, TechCrunch can be added to your order as a placement priced on its own. It is our most expensive single outlet, so most AI teams save it for a major funding round. For a product launch, the Global Media pack puts you on AP News, Business Insider and 500+ more sites for far less, and you can add TechCrunch when the bigger story comes.
Will you write the press release for our AI product?
Yes, our writer drafts it from a few lines about your news, and an editor reviews it before it goes out. You approve the final version before anything is filed. If you already have a draft, upload it and our editor will tighten it, take out the hype words that outlets reject, and make sure every claim is one a reader can check.
How fast will our AI launch be live?
Your release goes live within 48 hours of you approving the final version. Most AI teams approve it the day before launch so the coverage lands alongside their Product Hunt or X announcement. Forbes is the exception, because it publishes on its own schedule of around two months, so order it well ahead if you want it on the day.
Will the links from our AI press release help our SEO?
They build authority around your brand rather than passing link equity. Links inside syndicated releases are usually nofollow, which is standard across the industry. The value comes from your company name on domains like AP News and Business Insider, articles that rank when people search your product, and pages that AI assistants can read and cite.
Get your news published this week
Pick a pack, send us your announcement, and approve the final release. We do the rest.
- Your release on 500+ news sites
- Editorial review before filing
- Live within 48 hours
- A proof report with every link
- Your money back if we can't get it published