Press releases, explained properly
How to write news that people, search engines and AI assistants understand, and how media:on gets it published. One practical guide a day.
Latest
Search & AIThe AI-Ready Business Information Standard for Your Website
The questions your website should answer about identity, offering, expertise, evidence, trust and freshness, and why a release cannot answer them for you.
24 October 20266 min readBasics
How Often Should You Publish a Press Release?
Why there is no right frequency, what a sensible cadence looks like for each goal, how to time a release, and why empty monthly releases do harm.
21 October 20265 min readBasicsThe Six Questions Every Press Release Must Answer Before You Submit
Who, what, where, when, why and how: what a good answer to each looks like, a worked before-and-after example, and a checklist to fill in before you submit.
28 September 20265 min readBasicsIs My News Worth a Press Release? How to Tell
Which announcements justify a press release, which do not, and four quick tests to decide before you spend money distributing it.
27 September 20265 min readBasicsWhat Is a Press Release For in 2026?
A press release now does five jobs at once: reaching people, being found in search, defining your company, earning corroboration and being retrievable by AI.
25 September 20265 min readWriting
Press Release Dos and Don'ts: A Printable Pre-Submission Checklist
The dos and don'ts of a modern press release and the checks to run before you submit, set out as a checklist you can print and work through.
23 October 20265 min readWritingDateline, Media Contact and End Mark: The Parts Newswires Require
How to write the dateline, the media contact block and the ### end mark, why newswires ask for them, and the small mistakes that get releases sent back.
7 October 20266 min readWritingWhat to Link in a Press Release, and Why Three Links Is Enough
Which links a press release should carry, how to write anchor text, why syndicated links are nofollow and what links still do for readers, search and AI.
6 October 20265 min readWritingHow to Write a Press Release Boilerplate That Defines Your Company
The About paragraph as a plain definition of your business: the seven facts to include, what to leave out and why it must match your website.
5 October 20265 min readWritingHow to Write Press Release Quotes That Add Information
What makes a press release quote worth including, why enthusiasm is dead weight, who to quote and how to attribute it, with weak and better quotes side by side.
4 October 20266 min readWritingWhat to Put in the First 100 Words of a Press Release
The six facts the opening of a release must give, how to define your company in the first sentence, and the filler to cut, with before and after rewrites.
3 October 20266 min readWritingHow to Write a Press Release Summary in 45 Words or Fewer
What the summary under a press release headline is for, what goes in it, why it must not repeat the first paragraph, with examples for four kinds of news.
2 October 20266 min readWritingHow to Write a Press Release Headline That States the News
The headline formula, when to use numbers and places, the words to leave out and the 18-word limit, with weak and strong examples side by side.
1 October 20266 min readWritingThe Anatomy of a Modern Press Release, Section by Section
The recommended 2026 press release structure, from headline to media contact, with what each section is for and a full annotated example.
30 September 20266 min readWritingHow to Turn Vague Press Release Claims Into Verifiable Facts
How to rewrite vague claims as specific, attributable facts, with before-and-after examples, and why unsupported superlatives weaken a press release.
29 September 20266 min readRelease types
How to Write a Research or Data Press Release Worth Citing
Why original research is the strongest release format for search and AI, what it must disclose, and a worked example with method and limitations.
13 October 20266 min readRelease typesHow to Write an Award Press Release Readers Can Verify
What an award release must state, a worked example for a fictional coffee roaster, and how to avoid inflating or misdescribing an award.
12 October 20265 min readRelease typesHow to Write a New Hire or Leadership Appointment Press Release
The five facts every appointment release needs, a worked example for a fictional clinic group, common mistakes and what to link.
11 October 20265 min readRelease typesHow to Write a Partnership Press Release That Says What Each Side Does
A partnership release must say exactly what each party contributes. A checklist, a worked example for two fictional companies, and the usual mistakes.
10 October 20266 min readRelease typesHow to Write an Expansion Press Release for a New Location or Market
The facts a new-location or new-market release must state, a worked example for a fictional clinic group, common mistakes and what to link.
9 October 20265 min readRelease typesHow to Write a Product Launch Press Release That Gets Understood
What a product or service launch release must include, with a checklist, a worked example for a fictional company and the mistakes that get launches ignored.
8 October 20266 min readSearch & AI
Is Your Site Readable by AI? A Technical Checklist
Check search engines and AI assistants can reach your pages: robots.txt and the named crawlers, noindex, sitemaps, canonicals, structured data, IndexNow.
22 October 20266 min readSearch & AIHow to Build the Source Page Your Press Release Points To
What belongs on the page on your own site that a release links to, how to choose its URL, and why it matters for readers, search engines and AI.
17 October 20265 min readSearch & AIWhy Your Company Information Must Match Everywhere It Appears
The core business facts to keep identical across your website, profiles, directories and press releases, why it matters, and a 30-minute audit.
16 October 20265 min readSearch & AIHow AI Assistants Find and Cite Companies
How ChatGPT search, Claude, Google's AI features and Microsoft Copilot find pages to cite, what makes a page retrievable, and what no one can promise.
15 October 20266 min readSearch & AIEntities, Not Keywords: How Search Engines Understand a Business
Why search engines read a business as named things and relationships, how to write sentences that state them, and why keyword density is the wrong goal.
14 October 20266 min readResults
How to Measure Press Release Results Beyond Counting Links
Measure a release on search visibility, business outcomes, earned authority and AI visibility, with a simple tracking sheet you can copy.
20 October 20265 min readResultsNewswire Syndication vs Earned Coverage: What Each One Actually Does
What press release syndication does and does not do, how it differs from earned editorial coverage, and how to use one to get the other.
18 October 20266 min readmedia:on
What Is in a media:on Proof Report and How to Read It
Every section and figure in the media:on proof report, how each link is verified, what the numbers do and do not mean, and what to do with the report.
19 October 20266 min readmedia:onHow media:on Works, From Choosing a Pack to the Proof Report
What happens after you order: the packs and prices, outlets named up front, editorial review, 48-hour publication, the proof report and the limits.
26 September 20266 min readSend us your news. We'll write it properly.
Editorial review on every release, 500+ publications, live within 48 hours, and a proof report with every link.